The name of our estate, an ancient property situated on an old paved Roman road dating back to the Etruscan era, is La Màgia with the accent on the first ‘a’, although the similarity with the Italian word for magic (‘la magìa’) does cause a certain amount of confusion. Not that we are complaining!

Actually the name is just as likely to be a derivation of ‘magione’ a Tuscan rendition of the French ‘maison’, since the building was originally a resting place for wayfarers and pilgrims.
Indeed, anyone looking down the valley towards the noble abbey of Sant’Antimo, directly below our vineyard, is bound to experience the sheer magic of this hallowed place.

No wonder the Schwarz family was so overwhelmed by the location 40 years ago that they decided to change their lifestyle and put down roots here.
 
We believe that such a magnificent and generous terroir deserves to be cared for and protected with total passion and respect.

The terrain is mostly stony but with sufficient lime and clay to retain water in the subsoil, guaranteeing nutrients even during prolonged periods of drought.

The crowning glory of La Màgia is the forty-nine years old vineyard, covering 15 hectares in a single block and planted entirely with Sangiovese grapes – exclusively registered as Brunello. 
This unique parcel of land dominates the valley at a height of 400-450 metres and faces southeast. 
Our Bio/Organic certification is the result of more than forty years of commitment and professional expertise, always showing respect for the integrity of the terroir. The benefits of this approach are evident in the range of exceptional wines, unique and unrepeatable.